Twenty Valley

Those who dare to travel the off-beaten path know of the delightful mélange of “unordinary” finds Twenty Valley has to offer. With over 48 acclaimed wineries, craft beverage producers, tastemakers, shops, festivals, and unspoiled views, you’ll quickly sense its unique fingerprint.

Twenty Valley had always been overshadowed by the larger producers of the Niagara region. Due to lack of coverage and tourist attention, most people were not even aware of its existence. In order to change this, Twenty Valley needed a campaign that would champion themselves as the next big secret waiting to be discovered.

Twenty Valley’s online presence (or lack there of) needed a major facelift. Taking advantage of social media platforms would help increase overall awareness towards Twenty Valley and its vast selection of activities. Shared online experiences would inspire visitors to plan day-trips or add the region as part of the larger peninsula’s offerings. 

Influencer marketing became the backbone that offered the freedom to create custom itineraries for content creators to experience Twenty Valley first hand. Those who positioned themselves as exuberants, travel enthusiasts, and culinary explorers were top of the list. These documented experiences were shared on their respective platforms and became the foundation for Twenty Valley’s brand marketing.

Not long after its debut, Twenty Valley was trending. It had attracted an influx of new visitors each month with more people documenting their own adventures. This momentum continued to build Twenty Valley’s reputation and the vast library of published content helped to further evolve the brand.

Twenty Valley is all about getting closer to the experience. It is everything you would expect from a wine region where the experiences stand apart from anything else—a mood, a feeling, an expression—without the crush of people.

Bring your friends, bring your love, or even just yourself. You might find something new.

Uncover it yourself.