Packaging design for organic and ethically crafted dark chocolate.
Bridgitte is a mother who is passionate about feeding her children healthy and organic snacks. It was important to her to have options that were both nutritious and made with clean ingredients.
In 2007 Bridgitte began making “healthy” chocolate, learning everything about cacao and how to ethically source the best ingredients.
Fast forward to 2009 and Giddy-Yo was born. Its popularity quickly spread with friends and family and made its way into farmer’s markets and national health food stores. Giddy-Yo’s unique flavour combinations had attracted a large following of health conscious consumers.
As much as the chocolate was tasty, the initial packaging did not reflect how great the product was. Its overwhelming content and mixed styles made it difficult to find on shelf. Nor did it reflect Bridgitte’s core values.
Giddy-Yo was rebranded with a friendlier identity and a vibrant, bolder palette. Stripping down the canvas to a simpler format helped the packaging breathe, improved legibility, and attracted more attention among its competitors.
The project began with a handful of SKU’s for testing to ensure we were headed in the right direction. After an enthusiastic reception, the roll out expanded to a full lineup of twenty bars.
Sales significantly increased and Giddy-Yo was able to expand to include more functional food and lifestyle products such as coffee and body care.