Logo design for a Canadian folk band inspired by legendary artist Tom Thomson and his painting “The Jack Pine.”
Logo design for a Canadian folk band inspired by legendary artist Tom Thomson and his painting “The Jack Pine.”
Tom Thomson was an outdoorsman who spent most of his time adventuring in Algonquin Park. It is here where he first began to paint and “The Jack Pine” quickly became an iconic representation of the Northern Ontario landscape. Not only did it inspire the name Dead Jack Pine, its essence had also impacted the band’s sound, tone, and aesthetic.
Dead Jack Pine wanted an identity that embodied their passion for raw storytelling. The design needed to reflect elements of the natural world and have a simple architecture to help keep production costs low.
The quintessence of Dead Jack Pine inspired a collection of sketches of varying possibilities. Once the direction was chosen, the logo was digitized and released into the wild.
The final design successfully illustrated Dead Jack Pine’s vision and became widely accepted by fans and music peers. Their new brand identity also went on to win best logo design at the Canadian Regional Design Awards.