Packaging design for a selection of artisan-inspired foods that are packed with flavour.
Private Selection’s objective for their line of finer fare was to help bring a no-fuss gourmet experience into kitchens across America. Their extensive showcase needed to evolve in a way that would be accessible for consumers who want to create culinary excellence without breaking the bank.
Formatting various products required a closer look at how content would be utilized in a more effective way. Continuous themes of refined dark textures coupled with vibrant imagery was all Private Selection needed to give a little extra boost to their shelf presence.